TIMITI
TIMITI is The International Motivational Interviewing Trainers Initiative, an organisation providing expertise in working with all aspects of Motivational Interviewing. The branding needed to reflect the approach of Motivational Interviewing: substantial and effective without being confrontational.
Motivational Interviewing’s primarily function in resolving ambivalence is represented by the TIMITI icon, which is loosely based on the taijitu symbol that represents the concept of yin and yang in Chinese philosophy.
